
European Loyalty Association
(part of Global Loyalty Organisation)
The European Loyalty Association is a regional association of companies and professionals specialising in loyalty, rewards, and CX and is part of the Global Loyalty Organisation (www.globalloyalty.org).
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The European Loyalty Association is a regional association, part of the Global Loyalty Organisation, dedicated to fostering collaboration and best practices within the loyalty and rewards industry across Europe as part of the Global Loyalty Organisation network of members with a primary focus on creating deeper regional partnerships, platforms and debates for businesses, professionals, and industry leaders to share insights and strategies for enhancing customer loyalty through innovative programs and technologies. The association aims to strengthen relationships between companies and their customers by promoting new innovative solutions, exchange of loyalty insights, and sustainable loyalty practices, such as personalised rewards, data-driven solutions, and ethical marketing approaches through news coverage, research, surveys, events, conferences, workshops, and mentoring initiatives. ​​
European Loyalty Association:
Having European Loyalty Association as part of the Global Loyalty Organisation is vital to addressing the unique needs and opportunities of the European market. It enables deeper regional discussions and fosters the exchange of ideas and insights that are specifically relevant to the cultural, economic, and regulatory landscapes of Europe. By focusing on regional challenges and innovations, the association can enhance the global loyalty community while supporting businesses in creating more tailored and impactful loyalty strategies. The benefits include:
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Facilitating deeper regional discussions: Addressing Europe-specific trends, regulations, and consumer behaviours.
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Encouraging the exchange of new ideas and insights: Highlighting regional innovations that can contribute to global best practices.
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Hosting regional events and conferences: Creating opportunities for collaboration, networking, and professional development within the European loyalty industry.
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Promoting tailored solutions: Developing loyalty strategies that resonate with the diverse cultures and markets across Europe.
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Strengthening the global loyalty network: Enhancing the broader organization by sharing Europe's unique perspectives and innovations.
Sector Verticals & Partners
Global Loyalty Organisation (GLO) and its regional arms, bring together regional associations and unite companies and professionals in loyalty, rewards and CX expertise into one loyalty ecosystem (GLO), promoting the exchange of ideas, business solutions development, and innovation.
Airlines
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Airlines
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Hotels
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Retail
Hospitality
Hotels & Resorts
Airports & Lounges
Duty Free Operators
Cruises
Leisure Parks
Cinema & Enterntainment Chains
Transport & Mobility
Rail, tube & bus operators
Car rentals
Bus operators
Bike & scooter hire operators
Taxi & ride hailing
Retail & Dining
Food & non-food retail
Online retail & e-commerce
Petrol & e-charging stations
Dining & coffee chains
Food & grocery delivery
Finance & Payments
​Banks & Digital banks
Co-branded cards
Card issuers & networks
Travel & BNPL payment providers
Payment security providers
Telecom & Media
​Telecom & Mobile phone operators
Pay TV & video on-demand operators
Internet service providers
Print & digital press
Social media
Luxury & HNW
Luxury hotels
Luxury retail
Private air and marine charters
Exclusive member clubs
Technology & IT Solutions
Loyalty & Bonus software
CRM solution providers
White label loyalty providers
Loyalty innovators
Blockchain, digital currency & crypto solutions
Loyalty Consulting
Bonus & Loyalty scheme design providers & operators
Loyalty CX & CI
Loyalty campaigns & marketing
ESG & Sustainability
ESG & Carbon Footprint consultancies
ESG & Green solution providers
Loyalty Academy
Loyalty & customer engagement education
Loyalty executive education
Mentoring
Loyalty Fraud & Security
Loyalty & customer engagement education providers
Loyalty executive education training providers





