European Loyalty Association
(part of Global Loyalty Organisation)
About Us
The European Loyalty Association is a regional association of companies and professionals specialising in loyalty, rewards, and CX and is part of the Global Loyalty Organisation (www.globalloyalty.org).
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The European Loyalty Association is a regional association, part of the Global Loyalty Organisation, dedicated to fostering collaboration and best practices within the loyalty and rewards industry across Europe as part of the Global Loyalty Organisation network of members with a primary focus on creating more deep-dive regional partnerships, platforms and debates for businesses, professionals, and industry leaders to share insights and strategies for enhancing customer loyalty through innovative programs and technologies. The association aims to strengthen relationships between companies and their customers by promoting new innovative solutions, exchange of loyalty insights, and sustainable loyalty practices, such as personalised rewards, data-driven solutions, and ethical marketing approaches through news coverage, research and surveys, events, conferences, workshops, and mentoring initiatives.
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Global Loyalty Association is a global independent body for loyalty, rewards and customer engagement professionals. We bring together specialists in loyalty products, payment solutions, technology, innovation and ESG across multiple industries including travel, hospitality, retail, media, technology, etc.
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Having European Loyalty Association as part of the Global Loyalty Organisation is vital to addressing the unique needs and opportunities of the European market. It enables deeper regional discussions and fosters the exchange of ideas and insights that are specifically relevant to the cultural, economic, and regulatory landscapes of Europe. By focusing on regional challenges and innovations, the association can enhance the global loyalty community while supporting businesses in creating more tailored and impactful loyalty strategies. The benefits include:
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Facilitating deeper regional discussions: Addressing Europe-specific trends, regulations, and consumer behaviours.
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Encouraging the exchange of new ideas and insights: Highlighting regional innovations that can contribute to global best practices.
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Hosting regional events and conferences: Creating opportunities for collaboration, networking, and professional development within the European loyalty industry.
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Promoting tailored solutions: Developing loyalty strategies that resonate with the diverse cultures and markets across Europe.
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Strengthening the global loyalty network: Enhancing the broader organization by sharing Europe's unique perspectives and innovations.
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The goals of Global Loyalty Organisation and European Loyalty Association, as its regional arm, are:
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CONNECT: to act as a single platform & network for global loyalty, rewards market specialists & participants;
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INSIGHTS & CONNECTIONS: to offer insights, thought leadership, resources and events to members & partners, support them to advance their businesses, build stronger brands and deepen relationships with their customers;
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INNOVATION: to drive innovation and adoption of new technologies achieving greater efficiency in the loyalty sector.
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SUPPORT: to help members' career advancement through online education, access to mentors, networking opportunities & job postings
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ESG & SOCIAL: to promote sustainability, and ecological & social purpose throughout the loyalty ecosystem.
We advocate for a deeper and more integrated loyalty industry to serve the needs of companies & customers and support economic growth both on global and regional basis.
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GLO and European Loyalty Association are international organisations and are supported by membership fees, partner contributions and grants. ​
Regional focus
An independent regional association, part of the Global Loyalty Organisation, which brings together companies, customers and experts in loyalty across Europe and global companies interested in increasing their European footprint.
Loyalty expertise & Regional Collaboration
Our core team is working to connect a number of lead experts to a wide audience interested in loyalty expertise. Our board and advisory councils are designed to include senior leaders with extensive experience in loyalty products, services, consumer marketing and advertising, the consumer journey and loyalty innovation.
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We strive to be a trusted partner in customer loyalty to companies and business leaders. We collaborate with other organisations in our field to work on specific and relevant projects. We strive to run a series of conferences, seminars, meet-ups, research and education programmes to bring together the best minds and visionaries in consumer loyalty.
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ESG: Social and Environmental Impact
We strive to drive recognition and discussion of ecological and social impact of the loyalty sector across multiple industries. We help, guide and collaborate with our members and partners to improve their ESG practices to achieve their net zero targets.
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Strategic Partners
GLO and the European Loyalty Association work with partner associations, companies, as well as advisors.